Regal Snacks Launch New Look Savoury Packs Ahead of Ramadan

Regal Snacks has launched a range of South Asian savoury snacks into Asda stores ahead of Ramadan, following on from a rebrand aiming to make the range more appealing to a wider audience.

The South-Asian savoury snack packs are set to land in selected Asda stores next week (w/c 8 Jan 24) and feature classics such as Bombay Mix, Hot Bombay Mix and Balti Mix, as well those more traditional snacks such as Flakey Mix, Boondi and Traditional Mix. The new range will initially be available on the world food aisle as part of Asda’s Ramadan offer.

A rebrand has also been rolled out to coincide with the launch of the savoury packs with the aim of reaching out to new consumers covering a wider demographic.

Arainn Cleland, Sales Director of Regal Food Products Group comments: “Using a darker theme overlayed with splashes of bold colour and pattern, the new packaging really showcases our delicious savoury range capturing the essence of world foods and the mouthwatering flavours it brings.”

“The new design has been created with the aim of making classic snacks such as a Bombay Mix more accessible to a wider audience, not just throughout the month of Ramadan but beyond.”

Regal Foods Regal Snacks Traditional Mix
Regal Foods Regal Snacks Boondi
Regal Foods Regal Snacks Flakey Mix

Regal Foods Host Special Iftar Event in Partnership with Bradford City AFC

On Thursday 20 April, Regal Foods joined forces with Bradford City AFC to host a special Iftar event held at the University of Bradford Stadium.

Over 130 guests from all faiths and communities gathered in the McCall Suite to attend Iftar – a daily event that occurs throughout the holy month of Ramadan, where people come together to break their fast and participate in prayer.

Speakers included Regal Foods CEO Younis Chaudhry, who spoke about his own journey of faith and experiences as a practicing Muslim. Younis addressed the importance of the strong partnership between Regal and BCAFC and the new Regal sponsored multi-faith Prayer Room that was officially opened back in February this year.

Other guest speakers included The Bantams CEO Ryan Sparks, composer and song writer Ismail Hussain, and players from the youth team who shared their experiences of fasting throughout Ramadan.

With welcomes over, guests were invited to the Board Room to prayer, led by Nasheed Artist Ismail Hussain, which was followed by a buffet and networking.

Regal Food’s CEO Younis Chaudhry said: “We are delighted to have partnered up with Bradford City to host our first Iftar event.”

“There comes a time in life when you want to start giving back to others, and our partnership with Bradford City allows us to do this, whether this is through community initiatives or supporting charities – it’s my biggest pleasure especially during the month of Ramadan.”

Bradford City’s CEO Ryan Sparks said “It was great to welcome so many people from across the district to the University of Bradford Stadium last night, for our second Iftar event in the past year. 

“To see upwards of 130 guests enjoying a meal together, networking and listening to some of the fantastic figures we had speaking and performing was very pleasing. 

“We are immensely proud of Bradford’s diverse culture, and this is something we embrace every day in our efforts to make our club an inclusive and welcoming space for everyone.

“I would like to thank our friends at Regal Foods for sharing our vision, and for their hard work in making last night a success. I hope everyone celebrating can enjoy a happy and peaceful Eid al-Fitr.”

Regal Foods CEO Younis Chaudhry with Iftar Guests
Nasheed Artist Ismail Hussain

CEO Younis Chaudhry Joins Morrisons for Special Iftar Event

CEO Younis Chaudhry was invited to Morrisons head office in Bradford for a special Iftar event, where he spoke about his own journey of faith and his experiences as a practising Muslim.

A spokesperson from Morrisons said “We know that Ramadan is an important month for our Muslim colleagues and customers, so this week colleagues from across Morrisons have been taking part in a solidarity fast.

“Through fasting alongside our Muslim colleagues we’ve shared experiences, learnt about Ramadan and the significance of charity and also what we can all do to support our teams during this time.”

“It’s through sharing moments like this that our colleagues learn from each other and make everyone feel welcome and inc.”

Dates from Madina

Regal Foods are pleased to be offering an extensive range of quality dates in time for the month of Ramadan. Their finest range of premium dates are directly sourced from Madina in Saudi Arabia and are guaranteed to bring something special during the Ramadan month.

Ajwa, Khudri, Safawi, Sufri, Mabroom, and Sukkary are now available for sale and distribution.