Regal Announced as Bradford City Official Shorts Sponsor

Posted 30th May 2022

Regal Food Products Group are delighted to announce that they will become Bradford City Football Club’s official shorts sponsor next season.

In October 2021 Regal Foods announced their partnership with their home-town football club, Bradford City AFC. This announcement is the start of what promises to be a successful partnership and collaboration that will add greatly to the club, its people, and the communities within Bradford and beyond.

The new kit will see Regal Foods displayed on the shorts of the team, across home, away, third and goalkeeper kits for the next two seasons.

Regal Foods and Bradford City AFC will continue to collaborate, engage with and provide exposure in local communities, strengthening a collective presence across the district.

Faz Ali, group sales marketing director of Regal Foods Products Group Plc, said: “We are very proud to be sharing the news of becoming official shorts sponsors for Bradford City AFC. This partnership is more than just a logo on a football kit, this is a stamp of commitment and promise, not just to the club but to the people and communities of Bradford”

“More exciting plans are already well underway, and we look forward to sharing more developments and partnership news within the coming months”

Bradford City’s Chief Commercial Officer, Davide Longo, said: “We are pleased to be able to announce this development in our partnership with Regal Foods, which represents the latest step forward in the community for both parties. 

“Our relationship has already been very well received across the district since it was first announced last year, and we have thoroughly enjoyed working with Faz and his fantastic team. 

“We cannot wait to see the iconic Regal brand on the back our playing and replica shorts from next season and have already had a glimpse into how classy it will look thanks to the brilliant work of our new kit and retail supplier, Macron. 

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